The objective of the 7-day Creative Industries Trade Mission is to showcase and expose products and services and opportunities in Lagos, Nigeria, and beyond.

• To cement economic relationships between the Diaspora and Nigerian businesses with a view to creating a powerful trade and investment value-chain, to drive wealth and opportunities for businesses in the creative sector.
• To expand the African trade landscape from a focus on only commodities but also trade in the creative industry products and services.
• To create Pan-African scale opportunities for businesses in the creative space.
• To create lucrative partnerships and long-term opportunities.