Ian Archibold

Ian Archbold, the Show Director of autumn’s biggest beauty event, Olympia Beauty, sheds some light on his time in the industry so far…

How many years have you worked in the beauty industry?

Over 20 and counting…

Where did your career start?

I started my career with Robert Maxwell working on titles such as The Jewellery Business and

Food FIPP. Then moved to Reed Publishing working on Farmers Weekly, then onto Health &

Beauty Salon Magazine and then running the beauty exhibition in Brighton.

What is it about the beauty industry that makes it a fantastic place to work?

The industry is constantly changing, there have been many innovations and every day is

different. It’s a great industry to work in and has been very good to me.

How did Olympia Beauty come about?

Many years ago, I worked with Scott Derbyshire at Reed Publishing and we have been like family

ever since. He launched Scratch Magazine in May 2003 and when he approached me back in

2004 with the idea to launch a beauty show in London the idea was born. In 2005, we launched

as it was then called Nails, Beauty & Tanning, after the first year we renamed it The Olympia

Beauty Show and it’s a huge part of my life.

What excites you about the show?

I am in a very enviable position of loving my job and my industry. What makes it so exciting is

that each year is different. We are able to evolve with industry, be at the forefront of change

and not being scared to make those changes.

How do you feel that trade shows have changed since its inception?

What brands and beauty professionals expect from a trade show is now very different. Before

the digital age, brands largely used their stand space to educate, demonstrate and sell their

products. Now, companies are driving their experience to be one that’s more personal. Whether

selling nail products, beauty equipment, salon software or more, it’s imperative for exhibitors to

be able to engage with both new and existing customers. It’s their opportunity to convey their

new product launches, the education and support they offer and what sets them apart from

their competitors.

Olympia Beauty serves as a platform for these brands to engage with beauty professionals. My

job is to create an experience that is right for both visitors and exhibitors to make this

interaction happen and in 2018 with visitors up 6% to 19,817 we achieved this with great

feedback from visitors and exhibitors alike.

The 2019 event will see a huge pull for consummate professionals. With a focus on the three

pillars of the beauty industry; education, training and standards, Olympia Beauty is launching

The Education Club.

This club will present nine education rooms that will offer show visitors a huge programme of

education, training, masterclasses and product launches so that visitors can engage with brands

in a much more personal way. These will run all day Saturday 28th , Sunday 29 th and Monday 30 th

September 2019.

To find out more about Olympia Beauty 2019 please visit www.olympiabeauty.co.uk

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