'The number of independent beauty businesses is set to increase by 7,852 outlets in the next five years, the highest level of any business sector on the high street, according to research by Global Data and American Express. As a result, there will be 56,484 independent beauty and hair outlets across the nation by 2023.'
'Simply selling a great beauty product will no longer
be enough; brands must have personality and
purpose that align with consumers’ own beliefs in
order to win them over.'
Global Beauty Trends 2018
'Beauty is in the eye of the smartphone holders'
Mintel Global Trends 2018