Sara is a luxury business expert with over twenty years experience gained from all facets of the industry from service to the likes of Giorgio Armani, Harvey Nichols, Ralph Lauren and MBC. From her early years, Sara has focused on the international footprint of the affluent customer and utilised her Afro-Arabian heritage to specialise in the emerging Arabian and African market. She was headhunted to consult on buying and merchandising for the first international multi-brand luxury department store in the Middle East at the age of twenty-two. Since then, she has trained to grow her portfolio of experience and insight gained to include sales, styling, logistics, supply chain, trend forecasting, ecommerce, marketing, strategy planning and even television production. As the digital era began to change the landscape of the luxury business model, Sara resisted the calling to step forth as an influencer and instead trained further to became a certified business coach and online educator to make more social impact by influencing the influencers. The United Nations Sustainable Development Goals has since inspired the direction of Sara’s plight to advocate for a conscious luxury industry through education, community and inspiring experiences. 2019 will be the blooming of MEA, Middle East & Africa Luxury Group, Sara’s passion project where she will be sharing her insight gained from the most elite of brands to help start-ups grow and inversely show luxury brands how to extend their reach whist preserving exclusivity.
MEA Luxury is launching in December 2018.